🌍 World Cup 2026: Houston’s CRE Game-Changer ⚽

💸 Fulshear’s Next Big Investment Wave 🌟

Houston is on track to break its all-time visitor record, with an anticipated 54 million visitors in 2024, up from 51 million in 2023. This surge is more than just a tourism win—it’s a powerful boost for the commercial real estate (CRE) market in Houston, Katy, and Fulshear. Let's explore how this boom is reshaping the local economy and creating CRE opportunities.

A Hospitality Surge Driving CRE Demand

Houston First Corp., the city’s destination marketing organization, announced record-breaking hotel room bookings and rising hotel revenue per available room (RevPAR)—up 15% this year. With major conferences and events on the horizon, including the Professional Convention Management Association Convening Leaders Conference in January and the FIFA World Cup in 2026, hospitality-driven CRE is set to thrive.

Key CRE Opportunities in Hospitality:

·         New Hotel Developments: As hotel demand skyrockets, expect to see new hotel projects and expansions in Houston’s key districts.

·         Short-Term Rentals: With a global audience visiting for events like the World Cup, short-term rental demand could spike across suburban areas like Katy and Fulshear.

Convention Centers: Big Investments, Big Returns

The George R. Brown Convention Center is undergoing a $2 billion transformation, set for completion in 2028. While some question the value of convention center expansions, Houston is betting big—and winning. The upgrades aim to attract even larger conferences and events, boosting demand for surrounding retail, dining, and office spaces.

CRE Takeaways:

·         Retail Growth: More visitors mean increased foot traffic, driving retail leasing and development.

·         Office Leasing: Businesses supporting the convention and events industries will seek prime office locations near event hubs.

World Cup 2026: A Game-Changing CRE Event

Houston will host 12 World Baseball Classic games and seven FIFA World Cup matches, plus a 38-day Fan Fest in East Downtown. The expected economic impact is comparable to the Super Bowl, with global media exposure likely driving international investment.

CRE Hot Spots to Watch:

·         Downtown & East Downtown: High demand for retail, hospitality, and mixed-use developments.

·         NRG Stadium Vicinity: Increased interest in nearby commercial projects as global visitors arrive.

A Culinary Boost for Retail & Hospitality

Houston also scored big in the culinary world, with five local restaurants earning Michelin stars at the first Michelin Guide event in Texas. Culinary tourism is no small factor—food-driven visitors often extend stays, boosting hotel occupancy and restaurant demand.

Why This Matters for Katy & Fulshear

While Houston is the epicenter of these changes, Katy and Fulshear stand to benefit significantly. With their proximity to Houston and growing infrastructure, these areas are poised for:

·         Retail Expansions: New shopping centers and restaurants catering to increased visitor traffic.

·         Mixed-Use Developments: Ideal for capturing long-term stays and business travelers.

·         Residential Growth: Workers supporting the expanding CRE landscape will need housing, driving residential real estate activity.

Final Thoughts: Seize the CRE Momentum

As Houston surges toward a record-breaking visitor year, the commercial real estate market across Houston, Katy, and Fulshear is positioned for transformative growth. Whether you’re considering hotel development, retail expansion, or mixed-use investment, the time to act is now.

Ready to explore CRE opportunities in this booming market? Let’s connect and make the most of this unprecedented growth!

I’m an experienced Commercial Real Estate Mortgage Broker, please feel free to reach me at 281-222-0433.

#HoustonCRE #KatyRealEstate #FulshearInvestments #CommercialGrowth #CREOpportunities #HospitalityBoom #WorldCup2026

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